Born as a scarf studio in 2011, Age of Reason is a UK luxury print label, actively focusing on quality and longevity. The brand has now evolved to offer womenswear, men’s pocket squares and homeware; producing biannual print collections and regular, limited scarf releases, which are instantly snapped up by avid followers of the studio.
Our designer, Ali Taylor Mapletoft – a former London animator and filmmaker, uses confident strokes of pen and ink to create striking, hand-rendered prints in her Brighton studio. Taking inspiration from literature, historical costume, punk culture and her African childhood in the mountain kingdom of Lesotho, she applies a quintessentially British style to her contemporary collections.
“A print garment or accessory should never be boring, it should become part of your personal style story. The finish of a piece is equally important. I want to see people living effortlessly with my designs.”
In April 2014, Ali was inspired by the shift towards ethical fashion, to spend a year only buying clothes if she could meet the person who had made them. Twelve months of interviewing artisan designers and blogging about her “No Meet No Treat” challenge lead to the creation of the Age of Reason womenswear range. Ali is now working with her founding seamstress, Nicola Carr, to grow “The Pin House”, a socially conscious, fashion production studio in Yorkshire, whose doors are open to all designers.
Ali’s work has been featured in Stylist Magazine, Grazia, Red Magazine, In Style, The Times, The Telegraph, You Magazine, Metro, Drapers, Womenswear Buyer, Vogue online, and Susie Bubble’s renowned blog Style Bubble. People who’ve worn Age of Reason include Alek Wek, Beatrix Ost, Rita Ora, Daisy Lowe, Laura Mvula, Bip Ling, Jerry Hall, Georgia Mae Jagger, Joan Collins, Joanna Lumley, Tracy Emin, Grey Fox – blogger, Anna Richardson and Sue Perkins.
Photography © 2015 Emma Gutteridge