Age of Reason is a UK luxury print label with an emphasis on quality, sustainability and ethics. Born as a scarf studio it has evolved to add womenswear and homeware.
Our designer Ali Taylor Mapletoft, a former London filmmaker, uses confident strokes of pen and ink to create striking hand-rendered prints in her Brighton studio. Provenance is key to Ali’s production, the majority of which is undertaken by a small UK team. Taking inspiration from literature, historical costume, pop-culture and her African childhood in the mountain kingdom of Lesotho, Ali applies a quintessentially British style to her contemporary collections. Her works often include, historical drawing, hidden messages, and a dash of punk attitude.
“A print piece should never be boring, it should become part of your personal -style story. I want to see people living effortlessly with my designs. ”
In April 2014 Ali was inspired by the seed-change towards sustainable fashion, to spend a year only buying clothes and accessories if she could meet the person who had made them. Twelve months of interviewing artisan designers and blogging about her “No Meet No Treat” challenge lead to the creation of the Age of Reason womenswear range. The range is designed and cut to ensure minimal cloth wastage, with off-cuts and selvedge hand crafted into garment bindings, trims and small items like pocket squares. Digital printing minimises environmental impact with low usage of power, water and fewer toxic consumables than traditional printing methods. Wages and working conditions are always good.
Ali is now working with her founding seamstress Nicola Carr to grow The Pin House a socially conscious fashion production studio in Hull, Yorkshire. As well as re-invigorating a once dormant industry in Hull, the studio opens opportunities to people from a variety of backgrounds, who would not otherwise have the chance to work in fashion manufacturing. The Pin House and Age of Reason have a sharing ethos, expanding production facilities for the label and other small brands alike. Our vision is to grow sustainably in the UK, and to always know who made our clothes.
Ali’s work has been featured in Stylist Magazine, Grazia, Red Magazine, In Style, The Times, The Telegraph, You Magazine, Metro, Drapers, Womenswear Buyer, Vogue online, and Susie Bubble’s renowned blog Style Bubble. People who’ve worn Age of Reason include Alek Wek, Beatrix Ost, Rita Ora, Daisy Lowe, Laura Mvula, Bip Ling, Jerry Hall, Georgia Mae Jagger, Joan Collins, Joanna Lumley, Tracy Emin, Grey Fox – blogger, Anna Richardson and Sue Perkins.
Photography © 2015 Emma Gutteridge