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Posted on 09 July 2018

I've always been proud to put my money where my mouth is when it comes to being an empowerment brand owner. I truly believe that in order to resonate with an empowering truth, brands also need to ensure that their production methods match their message.
Our tees are printed in the UK using eco-friendly, no- toxic inks. They're printed by Ruby in her studio in Folkstone, Kent. It's always exciting to see her photo updates during the printing process.
Knowing artisans like Ruby is one of the best things about being creative director at Age of Reason. Between 2014-2015 I went on a personal mission to only buy clothes made by people I could meet personally. It was incredibly difficult, but I learned the value of the time and effort people put into making clothes.  I really reconnected with the reality that our clothes are made by people, not machines; something I knew inherently from my childhood in Lesotho, Southern Africa.
The tees, unlike our UK made silk pieces, our cotton tees are made overseas in Bangladesh by an ethical manufacturer. We've gone to great lengths to form a partnership with suppliers who can demonstrate ethical working conditions, environmental care, and a commitment to sustainable fibers. Intentions aren't good enough on their own so we only use tees that comply with "The Business Social Compliance Initiative" or "Fair Wear". In real terms that means protecting workers. Many garment workers overseas are young women. We feel it's our duty of care to make sure we do our bit to ensure they are properly paid, well treated and working in safe environments. 
We've also eliminated unnecessary plastic packaging from our T-shirts and got rid of swing tags with plastic in them.  You'll find they now come in a reusable dust bag. I use mine as a make-up bag.
We are excited to be able to offer a new tee that's ethically made, environmentally sustainable and not packaged in plastic. We hope you love them as much as we do!
x Ali

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